Help Remedies is a start up championing what I think of as friendly pharma. They bring a conversational directness to painkillers and that, reminiscent of Innocent Drinks in the UK, but with a style all of their own. They are there to help if you have a minor cut or headache, and strip out all…

http://www.klickable.tv/files/flash/ytpreview09.swf?w=http://www.klickable.tv/files/flash/&i=583&s=http://www.klickable.tv/files/flash/playerControls.swf&r=http://www.klickable.tv/ Emily sent me this Klickable Jay-Z video for the death of auto tune. He’s on top form and auto tune has suffered –  being [over] exposed via Wired expose. I dig the idea of augmented content – adding in layers of data into texts, either via the old fashioned methods of allusion and additive…

This video I just snatched off the tweetsteam like a Pooh Stick encapsulates a couple of things I've been thinking about of late. This dude had his guitar damaged in handling on United. Shame. These things happen though [I've never had the nerve to take a guitar on a flight], and, ultimately, I think he…

Since Scamp has retired his blog [farewell my friend the sphere shall miss you] I feel oddly obliged to post this new Economist advertisement that I just got sent. First of all, a little history {Sorry I can’t help it}. The Economist ran, for 15 odd years I think, one of the greatest outdoor campaigns…

There is a line from Henry Jenkins' response to my transmedia planning post that I use in nearly all of my presentations. [Mark uses it too, which makes sense.] You can see it as a slide in Be Nice or Leave. It goes like this: The key is to produce something that both pulls people…

My mate Vik put me on to this site 5Min that is tackling promotion in a similar way to Google's Content Network: by using the web as the distributed platform it is. As I said then, Google was turning the network model on its head by aggregating lots of eyeballs from across the web into…

  [From here] Last night I went down the rabbit hole. Rabbit holes are what the entry points into ARGs are called [although the urban dictionary has some other, more colourful definitions] – a reference to Alice following the white rabbit into wonderland. But I wasn't playing an ARG, at least not in the traditional…

[From the always awesome XKCD] One of the first things that happens when a new medium emerges is a form of communication transpostion – taking a model from a different platform and applying it to the new one. When television first came online [excuse the garbled metaphor] programs consisted of people talking directly to camera…

I've seen these posters in a bunch of different formats all over NYC. But when I look online there is nothing to be found. Anyone know what they are? Why do a sneaky tease, why pique my curiosity, create a curiosity gap and get me to act on it, and then leave me hanging? [UPDATE:…

120 women are diagnosed with breast cancer every day in the UK. One of the biggest problems is that people don't check themselves regularly – early diagnosis greatly increases your chances of being cured. So Cancer Research have launched a new campaign to encourage women to touch themselves more, using a male stand in. I…