Surveys tell us that most people think that advertising doesn't work on them. [Surverys are good for finding out what people think they think.] Here's a recent example of this, about Facebook.  This is partially due to what I call I'm Special Bias [a variant of the Lake Wobegon effect], and partially due to the…

My mate Rich is an awesome photographer & image experimentalist.  There's a new show of his work at The Great Eastern Bear Gallery in London's trendy Shoreditch. 8A Great Eastern Street EC2.  Private viewing is on THURSDAY AUGUST 2nd. You should go.  Any trouble getting in – tell them I sent you. Here's a taste:

[Or one of them anyway. This is Olympiad by Lillian Schwartz, out of Bell Labs, 1971] My mate David invited me to a screening last night and I got to see some of the first films ever made using computer animation. From 1971.  In 3D.  They came out of Bell Labs. Back before it got…

 [post title loving stolen from Mark Earls's excellent book Welcome to the Creative Age]  A while back I got the opportunity to speak at NXNEi in Toronto. [It was awesome, I heartily recommend it, like SXSW, except..before it got big I guess.] They filmed this little clip for Strategy Magazine in Canada. My talk had…

A while back I wrote a paper to enter the ADMAP Future of Planning contest.  I was shortlisted, which was nice.  You can and should check out the winning papers. They are awesome and wise. Nick Hirst [DARE] GOLD wrote an excellent paper on the division in strategy and how [user] Experience Planning provide a…

The next sequence of our BMW Documentaries have just launched! The BMW ActiveE EV launch program was mapped across many years and was always inclusive of the cars and drivers themselves.  The Collective Engineering project wraps the cars and the marketing and the data it creates into a cohesive whole, which will inform and pave…

We live in a world of infinite content, where determining the signal from the noise is a cognitive task that keeps people and brands up all night, with a deluge of NEW that arrives every Tweeted moment. This is why curation is 'suddenly' such a big deal. Those that prove themselves signals provide a great…

A compendium of TIGS intellectual capital! Enjoy.   PAPERS Logocentrism – Brands As Modern Day Myths Uncovering The Hidden Persuaders – Human Behaviour and Research  I Believe The Children are the Future – IPA Excellence Diploma Thesis on Future of Brands [President’s Prize Winner]  Mobile Futures Technology Primer    PRESENTATIONS   Brand / Belief [A One…

  I’ve written and faciliatated hundreds of workshops, working with agencies, clients and as part of professional development and education programs, on various topics in response to client needs, including Integrated Marketing Communication, Technology Enabled Ideas, Social Media, Digital Marketing, Creativity in An Age of Complexity…. We prefer to tailor each workshop to individual needs,…

Hello! Apart from all the words loving composed for TIGS, I also write for other people.  I write for a variety of publications on a variety of topics: creativity, brands, media, ideas, communication, technology, culture, content and that.  I’m the author of Paid Attention: Innovative Advertising For a Digital World [Kogan Page]. I’m a co-author…