For the rest of this week I'm going to be in Vegas [Baby] at the Retail Advertising Conference.
I'm speaking tomorrow about social media and that – I'll put the deck up once it's all over.
While I was writing the deck someone twittered in an exasperated gasp – "I don't think we need any more social media presentations!" – which made me feel like I was wasting my time.
But then I remembered that 'we' is a very specific term on twitter, for the moment.
And that most people – the vast majority of all people, including people who work in marketing, the larger we, still aren't on or probably aware of twitter. [Although it feels like that is changing fast].
And that people find technoglorious stuff mostly quite alien and other and scary.
And that it isn't really.
So maybe I wouldn't talk about social media at all really – at least not specifically.
Maybe I'd get rid of that term [which I fear may be unhelpful as long as the word media means "something I buy space in to put my ads" for marketers] and talk about how people and brands behave in spaces where they are equal and being nice and that.
Hopefully the audience will find that interesting or useful.
We shall see.
If you are going to be there come and say hi and we can be social and make media together.
[I'll start using the hashtag #racvegas for the event if people want to say hi that way.]
7 responses to “Retail Advertising Conference / Vegas [Baby]”
You’re so money baby.
Isn’t social media just a term we made up? It’s all about the connecting to other people baby – call it social media/marketing/communication/social club/googlemachine/cavewallpainting/whatever.
Rock Vegas dude. Stay away from the roulette though 🙂
Looking forward to your deck.
ramzi – no you’re so money.
sam: yes. yes it is. i prefer: the radical decentralisation of economics of cultural production – which I stole from Yochai Benkler and will attempt to foist upon my audience today 😉
rockON>
I dont know why but for some reason reading this blog post brought to mind the crux of larkins poem ‘aubade’:
No touch or taste or smell, nothing to think with,
Nothing to love or link with,
The anasthetic from which none come round.
Faris. Heard great stuff about your talk. Am in vegas. Let’s hook up. Vinnywarren@theescapepodagency.com. 6306060569.
Was in Vegas and your presentation was great. There are way too many people that are too intimidated to play in the social media space. Thanks for outlining your ideas so clearly.
hi there – thanks!
rockONFC