As I've mentioned before, I like robots.
[I have a Roomba. It's awesome.]
This is probably why I enjoyed this spot.
But I especially like the fact that there is an extended version on the 'tube.
With lasers.
Shouldn't all ads do that?
Not the lasers bit.
Media space isn't scarce online – so the issues of fitting everything into 30 or 15 seconds simply don't apply.
If I go to the effort of looking your ad up – actively reaching towards the brand in response to broadcast advertising – shouldn't there be some additional reward?
Doesn't necessarily need to be extended film [with lasers] but something that connects the passive [I saw an ad] to the active [I looked you up] experience in a satisfying way, and rewards the active piece.
Probably.
Although, if there is a fast food chain where robots make the burgers, I would like to eat there.
7 responses to “Angry Robot”
So funny! I just caught this a few nights ago. It does need a few multiple endings. : “Danger, Danger, Will Robinson, 1980 calories” then fade to black.
Robot’s Girlfriend (with a mouth ) comes in and take’s a bite.
I’m sure you have already but, if you haven’t, this is a great book, Isaac Asimov’s ‘The Rest of the Robots’:
http://tinyurl.com/6ehb6jw
I haven”t so thanks!
When I was a kid there was* a concept fast food restaurant set in a ‘flying saucer’ and you ordered your food from a robot on the wall.
*No one else seems to remember this. Maybe I was dreaming. But I”m pretty sure I wasn’t. The chips/fries were STAR-SHAPED and far too salty. The robot wasn’t programmed to understand salt levels as a relevant variable.
Good idea, could be fun if there had made the most of youtube to extend the laser effect 😉
Social media is the perfect home for an online version of spots that are just edited different to tell longer stories. I don’t think people care about the making of either. We did a few of those, and they fall flat. We like them, consumers could give a crap.
Entertain them. Preferably with lasers.
I grew up with a restaurant like that as well Andy – this wasn’t in now what is a John Lewis by any chance? If so I can’t find any evidence on the www.
Interestingly, I no longer believe anything that google can’t substantiate for me. Even if I went there most weekends for about 2 years. my phone remembers my phone numbers, google remembers my childhood…