is the name of the talk I gave at the Mashable Media Summit.
It's about how important being awesome is and will be, for media products
[although I'm leaning into a specific, slightly archaic use of the word, when it meant something more akin to terrible
which, itself, meant something a bit different].
They've just posted it and said:
In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior and culture.
The future, according to Yakob, “belongs to the most awesome because we are in a stage of transition, where human interpersonal networks are going to substitute or supplement commercial broadcast networks.”
From art and copy to arduinos and code, Yakob talks about how and why the most shared and spreadable content in media wins.
[image lovingly lifted from here]
8 responses to “The Importance of Being Awesome”
According to research you can only get someone’s attention for about 45 minutes the longest. For a speaker to get the attention of the audience specially if an event will happen all day is to be awesome. Which is also a thing you will need in business.https://www.doobizz.com/
Great presentation-thanks. That slide/research on the increase of the number of media channels… I couldn’t read the source on the slide. Can you let me know where this came from please? Thanks.
Great talk Faris. Will you be posting the slides from this?
Excellent stuff Faris. I saw you present a number of years back, about the same time as I was working with your brother at i-level. And you said if you see something great, steal it. Soo… would you per chance be able to share the source for the graph you use to illustrate Moore’s law?
thanks! probably… when its finished!
hello! thanks!
it’s a classic – come from a slide i stole from Richard Huntingdon years back, that he got from Millward Brown, who in turn got it from someone else.
ello! thanks!
where you at now?
And sure – they all come from the Deloitte shift index reports:
http://www.deloitte.com/us/shiftindex
great talk. it’s a pity that you obviously had to squeeze in to the time slot.