My mate Jason runs the excellent and very useful Socialfresh.com and I just wrote this thing for them.
I originally thought I was just going to transcribe The Importance of Being Awesome Mashable talk, but as I wrote it became slightly different, focused more specifically on the nature of awesomeness, in content sharing terms.
I especially like the line from Dr Berger [the scientist who did the study that showed that awesomeness was the biggest driver of sharing from NYTimes.com] that unpacks awesomeness, partially, as disrupted expectations about the world –
[expectancy violations seem to trigger both attention and memory as our mental model of the world is forced to edit itself – see this post for more on that]
– and highlights the inherent relationship between emotion and communication:
"Emotion in general leads to transmission"
which is a rather lovely thought to leave you with for the festive season.
So – [after you've been over to SocialFresh to read the whole piece, of course] go have some emotions and tell people about them.
Ho Ho Ho.
6 responses to “Emotional Transmissions [Awesome Redux]”
Interesting article here on the same topic – law of social sharing mirrors Moore’s law and FB is good in the short term because frictionless sharing automates one part of the process. But no one can automate caring…
http://www.technologyreview.com/article/39321/
Thanks for the “awesome” article Faris. People are loving it from what I can tell. Great thought piece, grounded in real advice. Though, sharing something awesome is a lot harder than it sounds. I suppose that is why we all still have jobs.
thanks dude! hope to write more good stuff for you.
and oh my yes. being able to describe it doesn’t make it any easier to make 😉
I really increased my knowledge after read your post. This is very interesting, the points that you make. Subscribed. Thank you.
Erin Eberhart
Thanks again for the blog article.Really looking forward to read more. Want more.
Great post – especially fun to read a post integrating an interpersonal com theory. Expectancy violations especially the aspect of +/- rewards definitely falls in line with your point about emotion & transmission (even if we are not consciously aware of our reaction). Very interesting.
Thanks!