My book Paid Attention is now available in the UK! Exciting. Also it has a new website! Here are some nice things people have said about.  "A new marketing philosophy for our time" – Ben Richards, Global Chief Strategy Officer, Ogilvy  "Paid Attention is a must read for anyone struggling to understand media's changing relationship with…

Did I mention I wrote a book? It’s called Paid Attention – lots of very smart, creative people have said nice things about it.  It comes out April 3rd in the UK, April 28th in USA.  You can pre-order it from Amazon.  I will refrain from writing anymore for the time being, because trailer. 

[Click to Expand] The lovely Merry Baskin sent me a copy of Admap from October 2014 [which is great] because it features a History of Planning piece she wrote, that kindly mentions me. It suggests that my IPA Excellence Paper was "a landmark in communication planning", which is high praise indeed, especially coming from Merry.…

is the name of my new monthly column for ADMAP – you can read it on the WARC blog. The first column is called:  "Should brands be content with content?"

Do you live in or near Tampa, FL?  I'm coming to to you! MARCH 6th 2015 The nice people at the Gasparilla Interactive Festival have very kindly asked me to do a keynote. I"m going to speak about some of the ideas in my book, some of things we've learned as an itinerant consultancy, some…

I'm doing a webinar for the lovely people at WARC – see above for details, click above to register. It will pull from the Genius Steals philosophy and methodology. Don't worry it's not some silly proprietary process thing – just a set of beliefs and some tools and that.  And there will be jokes! And…

When I was a kid, my parents had a rule whereby they would never say no to buying me books or comics because reading is awesome and so are they.  I have kept this rule myself as an adult, because reading is awesome. This, when coupled with the fractured attention span I have because Internet,…

Campaign Asia asked me to write a few lines about drones and marketing. I like robots. And drones.  But it's not really about that. Well, the piece is, but the point isn't. There's a reason marketers and agencies love the next big shiny thing.  Novelty hacks the attention system – it captures attention and activates…