I wrote this piece about engagement for the very nice people at Hall&Partners, for their new magazine.  [Have a look if you get a chance, it has excellent contributions from Lawrence Green, Mark Earls, John Hegarty, and Sarah Morning among others.]  You can get the PDF here to peruse later, or read it below.…

We put together this very fast film festival as part of the launch for the new BMW 3 Series.  It's a 5.9 second film contest, to be exact. [That's amount of time it takes to get from NAUGHT to SIXTY.] Show us how much you desire a new 3Series, in the most creative, epic, dare…

Make Awesome Case Study Videos – Clio Awards – @Faris View more presentations from Faris Yakob I had the privilege of being the chairman for the Contact & Content and the Integrated jury for the Clio Awards last year.  It was awesome. The Clios have been hosting some cocktails and chats for the industry where…

I wrote this thing for a Mediacom magazine called Blink because someone asked me nicely.  You can read it on the website.  Download Finding New Magic Faris TIGS for reading with magazine layout. Or you can read it here>  FINDING NEW MAGIC How can brands earn time in consumers’ lives? Faris Yakob, Chief Innovation Officer at…

I wrote this Viewpoint thing for the current issue of the ONECLUB magazine. You can also see it on their website.  You Download What Do Advertising Agencies Do? TIGS as a convenient portable document for Kindle viewing, perhaps.  Or read it here> VIEWPOINT / FARIS YAKOB WHAT DO ADVERTISING AGENCIES DO? Outside of the industry, it is…

Social Listening Tools View more presentations from rosie siman Very useful little deck on free social listenting tools that some of my work family contributed to. Enjoy.

Leo Burnett "When to take my name off the door" from Lobo on Vimeo. …off the door. Lovely.  ————— December 1, 1967. 'When to take my name off the door' "Somewhere along the line, after I’m finally off the premises, you – or your successors – may want to take my name off the premises, too. You…

My mate Jason runs the excellent and very useful Socialfresh.com and I just wrote this thing for them. I originally thought I was just going to transcribe The Importance of Being Awesome Mashable talk, but as I wrote it became slightly different, focused more specifically on the nature of awesomeness, in content sharing terms.  I especially…

I tweeted this a week or 2 ago and a bunch of people responded on Twitter saying that it had happened to them. And then Coca-Cola decided to pull the cans citing consumer confusion and that.  All well and good in the age of very low latency consumer feedback, especially about iconic packaging.  But I…

There are a couple of mega trends that have been forming for some time now. Content aggregation and curation – in a world of infinite content, brands and people need to find ways to become signals in the noise:  see  http://www.percolate.com Making ATOMS from BITS – turning digital things into physical things – like the MAKERBOT http://www.makerbot.com/ …