Category: Uncategorized
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Part 1 We were in Dubai with a client – the lovely Dubizzle – and they had put one lots of cool things for us to do. We wanted to take a couple out to in some small way return the favor, so we were looking for something non-obvious to do. Sometimes, the non-obvious things…
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The lovely Dave Birss, editor at large of THE DRUM and all round creative renaissance man, has made an excellent documentary series called The Day Before Tomorrow, about innovations happening as of right now in different categories. [He concepted, wrote, presented, co-animated and wrote the theme tune. Creative polymath. He's probably good at maths too.…
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[Master of Glans, supported by Seamen] <SIDENOTE> You can't advertise alcohol except on premises – so all the premium liqour brands launched water variants with the same logo, which they can advertise. The letter of the law of the spirits. I realise this picture doesn't show that. I tried to get one but they were…
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Earlier this year I was putting together a talk to inspire a global group of digital marketers for one of the world's biggest brands. It was an intimidating brief because they do a lot of very good digital work, in one of my favorite genres of work: do nice things for real people in the…
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How Google Works from Eric Schmidt This is a LOVELY deck about how companies should operate for the modern age from someone who is very qualified to talk about it – Eric Schmidt. He points out that previous management styles aren't just poorly suited to it – they are "dead wrong". Most companies are 'slow…
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Post structuralist readings of the modern mediascape are my jam. I have loved Ze Frank since THE SHOW – but now I love him in a whole new way. He is supremely qualified to talk about what kind of content spreads. The depth is in the exchange not necessarily the content. As I've written about before –…
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Thanks to a chap kindly giving me some feedback on some tweaks on new[ish] Genius Steals site, I was looking through some old projects looking for more material to fill out the case studies. I googled an idea I developed for Nikon – the 140 Second Film Festival. [I was the head of digital which…
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1. Philosophical Foundations Western thinking is inherently binary because that was the contract we made with logic, way back in the Hellenistic day. Logic is an incredibly useful tool but its foundation insist that something can be, or can not be, but can't be both. [The principle of consistency] This is because this is how…
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Nothing is New Forver is a piece I wrote for the LIA AWARDS annual after judging last year's NEW category – about the aspirations for NEW, and the trends emerging from the batch of win. It's over on Medium…with some case studies and that.
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BeerSphere is back! What's BeerSphere you ask? BeerSphere was a thing we used to do, where people who mostly hung out with each other online on blogs and that, would meet up IRL and drink beer! It's super fun. If you like INTERNET, BEER, NICE PEOPLE + ADS AND THAT – you will especially like…